Does Your Business Really Need a Payment Gateway Solution?

Globalization has brought the world closer, but it has made it more complex. Gone are the days when payments were all about giving money to the cashier across the counter. Now, we have payment gateway solutions to help us out. Wondering what is a payment gateway and why your business needs it? This article will provide you with all the information you need to know about an online payment gateway. Let’s get started.

What is a payment gateway?

To put it in simple words, a payment gateway offers online payment solutions. Before processing the payment, a payment gateway identifies and verifies the payment method and then accepts the amount paid by the customer. Another important task that a payment gateway performs is that it encrypts sensitive information such as name, CVV and credit card number. All of this results in it being a very safe method of accepting payments.

Today, everyone has brought some product online. It seems very easy, isn’t it? Select the product you like, add it to your cart, make payment and voila! It is at your doorstep. What seems so easy actually involves a lot of processes taking place behind the scenes. Now, what ensures this smooth transfer of payments is a payment gateway. To explain further, it is a merchant service provided by an e-commerce application service provider that authorizes credit cards or direct payments processes for online e-business retailers or traditional brick and mortar retailers.

Now that the concept of a payment gateway is clear, let us focus on why does a merchant need one.

Why does a merchant need a payment gateway?

If you own a business online, you should have a payment gateway. According to Easebuzz mentioned below are the statistics that highlight why you need a payment gateway.

1. 42% of shoppers prefer online payment

2. It is expected that by 2023 the number of users making online payments will rise up to 699.4 million

3. The Digital India campaign resulted in 1.11 Billion digital transactions in January 2018

A payment gateway reduces the frequency of credit card theft and fraud as it encrypts sensitive information.

Now, that you know all you need to know about payment gateways you can go ahead and introduce one to your business that will increase the profitability. There are several factors you need to pay attention to while selecting a payment gateway, and it is advisable you do thorough research before choosing one. Easebuzz is a leading company in Pune that provides best payment gateway for small business. Make sure you visit their website before finalising a payment gateway solution for your business!

Security Measures in Payment Gateways

The boom of the e-commerce market in India has been so high that almost everyone buying products online are accustomed to the concept of payment gateway. An e-commerce payment gateway provides a secure platform to carry out the transaction process between the customer and the e-commerce website. You can either carry out the payment through your credit card, debit card or any other third party app.

The payment gateway is the crux of an online portal as most payment transactions happen online over a delivery mode like COD. Without a secure gateway, online websites cannot sell their goods or services, while customers cannot buy products without proceeding to a payment gateway.

Fear of fraud

The basic difference between buying a product from a local shop and buying online is a sense of trust. The chances of getting defraud while buying from a shop are minimal to zero, as compared to buying online. The common fears that are prevalent among customers are paying for a product online and never receiving it and risking our credit card/debit card details to a third party app.

Thankfully, the major players in the e-commerce business spend huge sums to maintain a robust framework so that we securely make transactions to buy products.

Let’s take a look at the security measures undertaken by these websites.

Security measures :

1. Data encryption

Data encryption is one of the most important security measures in the payment gateway. How does it work? When you enter your details in the payment gateway, it gets encrypted by using payment gateway public key and can only be decrypted by the payment gateway’s private key. Sounds hard to grasp? Consider this example.

When you are about to buy a product from an ‘X’ e-commerce’s app, and you click the credit card/debit card option, the app gives you ‘pay securely’ option, where you have ticked the box and as a result, the app saves the details so that the next you pay through the app, the process is sped up. This process is called encryption. The data can only be viewed by you and nobody else (unless somebody else views your phone). The data appears scrambled and illegible to anyone handling the server. This is known as decryption. It makes sure that your data is absolutely secured and even in case of a hack, your data appears illegible to the thieves in case they want to crack it.

2. Secure socket layer (SSL)

SSL is the standard security protocol used in online transactions which are practiced by all the major e-commerce websites. SSL establishes a link between a server and a browser. You enter the information on the browser and the information is taken by the server. SSL is also used for the authentication of the identity of the visiting customers and protects sensitive information like card details entered by customers.

While all the major e-commerce websites use SSL, the same cannot be said of the portals outside the list. So, it is advisable to the customers to only make transactions from websites with an SSL certificate. You can identify it by checking out the prefix ‘https’ at the start of the link and also look out for padlock symbol at the top left corner, adjacent to ‘https’.

3. Tokenization

Tokenization is a unique way of secure payment gateway, where the sensitive data like credit card/ debit card details are replaced with a string of illegible characters so that there is no risk associated with data breach. It secures the card’s data in the server and provides the customer with a unique token number that replaces the CC/DC details. Therefore, the next time the customer re-visits the website for a transaction, he can use the token number as a one-click payment.

These are some of the security measures used in payment gateways. If you are looking for online payment solutions practicing these security features, check out Easebuzz. It’s an online payment gateway in India that aims to make payment simple for businesses.