Important Security Measures for Online Businesses

Cyber-security is indispensable due to the increasing data breaches payment gateways are facing. Taking necessary security measures is critical to protect both consumers and the business.

Data breaches not only pose security risks, but hold the potential to adversely impact your business due to loss in customer trust.

An online payment gateway is among the vital components of an e-commerce store, because of which no stone should be left unturned in the cyber-security department.

As a merchant, the responsibility to have the purchasing process under control so that risk is reduced at every step of a checkout lies on you. Data thieves’ are always one step ahead with regard to how new technologies function. This makes it imperative to strictly minimize the vulnerable points of your online payment gateway.

Even though technology is developing rapidly, keeping up with these changes to completely prevent fraud is a herculean task.  Thankfully, there are warning signs you can look for to minimize the occurrence of such activities.

Following are some ways to safeguard your business from cybercrime:

1. Monitor orders before shipping

This includes international orders as well. While this could be a time consuming process in the long run it will save you money.  Getting a signature upon delivery is another good way of checking that the order has been delivered to the right person. Pay particular attention to late night and early morning orders, as it’s the time period fraudsters often make purchases.

2. Avoid Using HTTP

Make sure the merchant login page is not in HTTP. If you use a web page that is in HTTP you make your page vulnerable to many kinds of security threats. Redirecting users to fake login pages, changing important details on the page in the middle of a transaction and submitting data are possible in HTTP. To avoid such dangers, most login pages are in HTTPS format which is very secure.

3. Using HSTS

HSTS stands for HTTP Strict Transport Security. It can be understood as a type of a header that directs a browser to HTTPS whenever a particular site is opened.

Once the user visits the site that has been preloaded with HSTS, he is unable to get access to the site using HTTP ever again in the future.

4. Using Secure Cookies

Cookies might sound harmless, but they shouldn’t be taken for their face value. Cookies must be marked as secure so that the browser can transfer cookies when the request is in HTTPS. Secure cookies will prevent the browser from transmitting data whenever the site is in HTTP. By doing so, even if a hacker has access to your cookies he will be unable to control sensitive data and make any problematic changes.

The best online payment gateways in India ensure they have strong safety measures in place to protect your business from the rising cyber-crime, so make sure you choose one that offers the highest degree of security.

Role of Payment Gateways in the Growth of SMEs

For the longest time small businesses have looked at e-commerce giants such as Amazon, E-bay, and Flipkart with envy. However the tide appears to be turning in the favor of the little guys.

Online payment gateways are encouraging and educating SMEs to establish a strong presence in the e-commerce market with the help of online payment systems.

Taking their businesses online will facilitate a greater occurrence of innovations for SMEs. For this steps are to be taken, to make business owners comfortable with using apps and other high-end technology.

The SMEs who have jumped on the payment gateway wagon have reported a 10% increase in the number of clients, increased visibility, and greater networks which resulted in a higher number of leads.

Easebuzz, a high-ranked payment gateway in India is one such entity that handles end to end payment flow for growing businesses across the country. 

Their services include creating multiple stores according to the businesses’ requirements, payment link solutions, and a single platform for handling complex processes from one place.

With Easebuzz, business owners have the option to create products like events tickets, physical items, digital items or subscription based services with a free integrated payment gateway.

Business owners also have the option to connect and share links of their web-store with their customers using any social media channel. 

This is one payment gateway in India that makes the process of collecting payments faster and smarter.

Customers are updated about order statuses through an automated order tracking system, the marketing tool by Easebuzz can be utilized to send mass e-mails and SMSes to a large audience, your webstore will be available on multiple platforms with optimized performance so that your business has high accessibility.

Furthermore, Easebuzz also allows business owners to use real-time reports and analytics derived from their dashboard to make faster and more informed business decisions.

For SMEs who are looking for a payment gateway in India to help them get their business online and make a strong footing in the world of e-commerce, this is probably your best choice; no one else makes it as easy as Easebuzz does.

Advantages Of Using Payment Gateways In India

Payment gateways authorise payments for retailers in several categories of business. Payment gateways safeguard sensitive information such as credit card details, entered into an e-commerce website and are passed between the customer and merchant and from the merchant to the payment processor by using encryption.

Initially merchant accounts providers and payment gateways operated separately, but with increasing adoption of e-commerce by businesses of all kinds, many processors have started offering an all-in-one solution for merchant processing and gateway services.

Payment gateways offer several benefits for merchants that include the following:

• Secure transactions:

Payment gateways use industry-standard encryption and effectively protect sensitive information, safeguarding both merchants and customers against fraud.

• Larger customer base:

Payment gateways make it possible for customers all over the world to access your business from your online store which in turn works towards expanding and increasing your customer base.

• Bundled with shopping cart:

Gateways club shopping cart software with their own programs. This software makes it possible for customers to choose products with a simple, easy click of the mouse, add them to his/her shopping cart, and complete their purchase at the checkout stage. The shopping cart calculates the cost of the items, sales tax, and shipping charges without you or an employee being present to carry out the sale.

• Faster transactions:

Using a payment gateway is much faster than manual processing which allows customers to make faster purchases without the inconvenience of waiting in long, rushed lines.

• Convenience:

Payment gateways allow you to keep your e-business open 24/7. Your customers can shop at any time of the day, from the comfort of their devices, at the comfort of their homes.

• Customization and user experience:

Payment gateways can be customized to suit the look and feel of a website. Customers need not be directed to an external website to make payments, which helps create a seamless experience for the user and enhances their user experience.

Choosing the right payment gateway for your business helps increase transparency, security, and other features that will make your business flourish.

Easebuzz- Easing The Task Of Selling Anything Online

“If your business is not on the Internet, then your business will be out of business” - Bill Gates

The co-founder of Microsoft sure wasn’t joking when he quoted the above. When one speaks about bridging the gap between the manufacturer and consumer, the world of Internet is the first thing that pops into our minds. The common playground has brought products, services – digital and physical, to our doorstep; unlike anything we’ve seen since the beginning of humanity. Ease of access and transparency are just two of the advantages that we are listing among the mammoth that exist.

While it is not rocket science to understand the benefits of E-Commerce from the consumer’s point of view, the same cannot be said for the manufacturers. In the neck-tight competition in this domain, it becomes extremely difficult for manufacturers to reach out to the consumers, let alone garner profits. While many options do exist, none of them promise to be friendly to the poor retailer.

In short, setting up an E-retail business is like trying to hold a burning candle in the rain. However disheartening this might sound, we all are aware of how cruel the online world is. Just when you thought your dreams of being the next big thing were shattered, be aware of a platform that is for everyone who wishes to sell products online directly to his/her audiences.

Now that we’ve offered you shelter, allow us to tell you about Easebuzz. If you are a merchant or a freelancer who wishes to sell his/her product or service on the web, then Easebuzz is the platform you should look out for. For anything that you are willing to sell, you can set up an exclusive online shop that showcases all the products and services that are available. This online store will be in the form of a link that can be shared with anyone you wish. With a panel of technical experts, Easebuzz is bound to ease the task of doing business online.

Keeping in mind what Easebuzz is offering, we are confident of becoming India’s favorite platform for freelancers to sell anything easily & quickly. Everything from our effortless payment solutions to our dedicated support team has been created to bring a hassle-free ecosystem for anyone who wishes to rise in the world of E-Commerce.

Powered by a leading payment processor ‘BillDesk’, one can manage transactions to any bank in India. We are speaking about the market-leader in providing online payment solutions who is linked with over 112 banks and 6 payment options. Thanks to these features, it doesn’t come out as a surprise that over the course of last 18 months, Easebuzz has managed to attract over 1000 unique visitors daily which gives the website an Alexa ranking of 13,452. The platform already has 700 merchants on board with over 500 transactions taking place daily. While the market average dropout rate stands at 15%,Easebuzz manages with a dropout rate less of than 3%.

All these factors are governed by the three foundation stones that helped us build this platform – Visibility, Affordability & Simplicity. These three essential pillars are catered with our exclusive features that are second to none.

Your own shop

You can have your own store in the form of a link. You are entitled to customize your link which can further be shared among your friends and probable customers. This simple mechanism erases out the onerous task of worrying about approvals, visibility, and accessibility. Having your own shop assures you of transparency in every front with respect to the customer information, transaction details, sales information among other important details. With the aforementioned features, we promise you to have one of the best online shops one could ask for.

We get paid, if you get paid

Yes, you read that right! We will be accepting payments only when you sell your product or service. You get to market your product on our website free of cost, where all the hosting and maintenance costs are borne by us. You will be charged only 3 % once you complete a sale. In addition to this, it is noteworthy to highlight that all your customers can receive up to 50% cash back in the form of coupons.

Ease of access

Having a dedicated relationship manager has its own perks. One of them being the privilege of calling him/her when you wish, to clear out any hassles or problems. We also offer marketing solutions in the form of bulk email and SMS along with publishing the same on our page (upon request). Through our smart marketing options, you can reach your potential customers within no time. Furthermore, we have a support team that functions during every hour of the clock to make sure your satisfaction.

The only way to do great work is to love what you do, and Easebuzz is providing a platform for you to sell what you love. As merchants ourselves, we are aware of how important it is to have a secure solution that caters to your needs; which why we are PCI-DDS compliant and our web servers are handled by Amazon which makes the entire operation absolutely secure. As the name goes, Easebuzz is striving hard to make it easy for each and every one of you.