The Players of the Payments Industry!

The payments industry is one of the toughest industries. The competition level is very high with a plenty of payment solutions providers. It doesn't take much time to overrun others. To survive and succeed in this world, you need to provide the best services to your merchants and customers. From quick payouts and great transaction rates to an excellent after sales support - the payment solutions need to be adept at every single service in this rat race to the top. When it comes to online payment gateway, the list is never ending. There are a multiple players in the market of payment gateways in India. Let's have a look at them.

1. CCAvenue - One of the oldest card payment gateways. Launched in 2001, it is very popular in the ecommerce market. With a free startup plan to a paid privilege plan, CCAvenue charges a transaction fee which can vary anywhere between 1.99% to 2.99% and a flat fee of INR 3. It also charges an annual maintenance fee. Providing its customers with multiple payment options including cards, netbanking and a few wallets, CCAvenue has been revamping its UI of the merchant dashboard and the website to improve its services.

2. Citrus Pay - Launched in 2011, Citrus has been aggressive in its market capture. In very less time it has acquired a good share of the market of payment gateways in india. With zero setup fees and INR 1200 maintenance fee, it charges a transaction rate of 1.99% plus INR 3. Despite its quick rise to fame, merchants have faced issues when it comes to support team response. The entire documentation process commence the services is also a lengthy one. Seeing all the loopholes in responsiveness and customer support, Citrus has been acquired by PayU. Its customers now can only hope for better services and leave it to their experience.

3. PayU - PayU has two versions one is specifically for large enterprises (PayuBiz). This card payment gateway provides different plans based on the needs of the enterprises ranging from INR 4900 to INR 29000 in addition to the annual maintenance fee of INR 2400. It charges a transaction fee ranging between 2.20% to 3.90%. Another version is PayUMoney. It is specifically built for SMBs (small and medium businesses). With zero setup and annual maintenance fees, the transaction rate is also as low as 2%.

4. EBS - The child of a France based global leader in payment processing services, EBS is apt for small and medium sized businesses. Though it has a mixed review form its customers, it has tried to remain competitive and not lose out on the opportunities. With plans varying from INR 4799 to INR 23999, it also charges an annual maintenance fee of INR 2400. The transaction rate varies from 1.25% to 3.75% based on the plan. It provides good service when it comes to multi currency processing and has a good UI.

5. Instamojo - Started in 2012, Instamojo gained the trust of many customers by offering services at a lower cost and quick on boarding. With zero setup and maintenance fees, its transaction rate was fixed at 2% plus Rs 3 per transaction. Started as a platform to sell digital goods, it slowly expanded into a multitude of products and services selling. It is well recommended for small business, thanks to its rates and smooth transition phases.

6. Easebuzz - Started in 2016, Easebuzz is paltform which provides integrated payment solutions to all types of businesses. Large enterprises, small and medium businesses or freelancers - there is something for everybody. With differential transaction rates, zero setup and maintenance fees; Easebuzz has gained the trust of 15,000+ merchants over the last 1.5 years. It provides varied services ranging from payment links, web stores to online payment gateway. It also gives multiple payment options including the latest UPI feature to make payments. In addition to this, it provides 24*7 support and a dedicated relationship manager to handle your account. Any problem, anytime anywhere, and Easebuzz is ready to solve it.

Some other payment solutions that are slowly entering the market and trying to make their space include - Zaapakpay, DirecPay, payment gateways in india by HDFC and ICICI etc. In addition to this there are multiple wallets that have come into play especially after the demonetisation in the country.

Every now and then you see, many enter this industry and many are unfortunate enough to leave either by shutting down or through acquisition/merger. A small mistake and there would be others to replace you. Hence it is advised to be at your best game in this industry and provide the best service for customer satisfaction. A Happy customer after all is a sign of a growing business!

Before we end, let's have a look at the summarised table for your ease of understanding and comparison. For any queries you can also write to us at sales@easebuzz.in

S. No.	Features	Easebuzz	CCAvenue	PayUBiz	Instamojo
1.	Days to start a transaction	Immediately	6-7 days	Immediately	Immediately
2.	24*7 support	Yes	Yes	No	Yes
3.	Annual Maintenance charges	No	Yes	Yes	No
4.	Differential TDR	Yes	No	No	No
5.	UPI as payment option	Yes	No	No	No
6.	Relationship Manager for a healthy support	Yes	No	No	No
7.	Enhanced Analytics	Yes	No	Yes	No
8.	Server to Server coupling for lesser dropout rate	Yes	No	No	No
9.	Multiple payment solutions like link, payment gateway, web stores etc.	Yes	No	No	Yes
10.	Marketplace Aggregator Model	Yes	No	No	No

 *To understand the marketplace aggregator model, check out our previous blog @ https://easebuzz.in/blog/

Top 5 platforms to sell products online

Hey, are you listening? The digital era is calling out to you. Your business growth today is not a game of offline sales alone. The digital arena has a major contribution to make in it. As Seth Godin, the bestselling author of All Marketers Are Liars, says "Selling to people that actually want to hear from you is more effective than interrupting strangers that don't." And this is a possibility only on the digital platform; not on print, not through Television and definitely not through brick and mortar shops, which reduce your business radius to less than 5 Km. Also don't forget the digital payments! Thanks to the evolving online payment gateway systems, cash payments are definitely a thing of the past.

We bring to you some of the best online platforms wherein you can easily sell your products and reach out to a broader audience. With numerous products surfacing with each passing day, your business needs an edge and what better platform for it than the digital world? Here is a comprehensive list that will help you in your endeavours to go digital -

1. Magento - With a multitude of plugins and extensions available, Magento is best known for its scalability and SEO- friendliness. Almost 21% of the top 100,000 eCommerce sites are built on this platform. It can easily be integrated with emailing platforms and help you in the process of lead nurturing. Magento provides wide-ranging options from community open source to large scale enterprise systems.

2. Woocommerce - Though there are a plenty of plug-in options that WordPress provides to its customers, the one with the maximum popularity is Woocommerce. Woocommerce holds a market share of 41% in the e-commerce domain. It is a user-friendly and cost-effective platform for businesses and has an excellent support system.

3. Shopify - With a share of 10.74% in the top 100,000 websites, Shopify provides its customers with a multitude of themes and templates to choose from. It has over 1,200 different plug-ins available to select from related to accounting, inventory management, marketing, social media, etc. It also provides 24/7 support through its online live chat, phone support and email.

4. Kartrocket - It is one of the rare few online platforms providing integrated solutions - from an online store to product pick-ups and shipping solutions. Kartrocket ensures that all its solutions are India-focused and innovative. They have a good understanding of the local market and provide the same feel to your business platform as well.

5. Easebuzz - A new player in the market, Easebuzz provides integrated solutions to its customers. Right from an online web-store (selling platform) to an integrated payment gateway, it eases the process of going digital for the sellers. One does not have to look to separate vendors to simplify their payments with Easebuzz at their service. With 15,000+ businesses on board, it not only provides a user-friendly interface, but also ensures 24/7 support. With 50% returns to shoppers through coupons of A-listed companies, Easebuzz is revolutionising the online arena of digital selling.

We hope that this list clears your mind of all doubts and queries regarding embracing the digital platform for your business. We also hope that you are able to give your business the right head start this new year, preferably in the digital way.

Unified Payment Interface- The Future of Indian Finance Ecosystem

30^th December 2016, the day on which Indian Prime Minister Mr. Narendra Modi launched ‘BHIM’- Bharat Interface for Money. This was a prominent step the nation took in its agenda of becoming a completely cashless economy. BHIM is an app developed by National Payments Corporation of India (NPCI) which is built on the framework of UPI, Unified Payment Interface and it is the game-changer in the financial services sector. The brainchild of NPCI & RBI which is a part of cashless transaction & Digital India Initiative by PM Narendra Modi.UPI has taken the finance industry & nation’s economy by a swift move due to its amazing host of features. Let’s understand more about UPI.

• UPI- A radical Change:

As mentioned above, UPI stands for Unified Payment Interface which allows users to transfer or receive money between any two bank accounts through a smart-phone. It facilitates direct payment from a bank account to merchants or perform basic banking activities. UPI is the revolutionary model in the payments ecosystem which will very well eliminate the horde of e-wallets we are witnessing & are struggling to thrive in the market. To sum it up in easily understandable terms, UPI is the next big thing in the money market.

• Why UPI?

In the time which has a slew of e-wallets, payment gateways and online payment options available, why would we even need one more? Well, the answer to that is very simple- UPI is not like any of them. This initiative by National Payments Corporation of India which is powered by RBI & Indian Banks Association eliminates the need of e-wallets, the hassle of entering credit/ debit card details and the pesky passwords. Contrary to the current procedures we follow such as NEFT, IMPS or digital wallets which are still prone to hacking or malfunctioning, UPI transactions are highly secure. Reserve Bank of India has only allowed banks to be the Payment Service Providers of the UPI service, mobile wallets are currently out of the scope now. On the other hand, 30 banks have been included as UPI service providers which also offers interoperability for users who want to use a particular wallet.

• Stepping into the Cashless Space:

Through the astonishingly robust UPI platform, users will be able to do all the transactions through a single identifier. Indian economy is on a mission to become a completely cashless economy and by the looks of the current scenario, we are still behind the schedule. As compared to other nations in the world, India witnesses 95% of the transactions in volume and 65% in terms of value through cash and UPI is all set to change these statistics.

• I got mobile Wallet, why use UPI?

A burning question that has been floating around in people’s mind is that what would they do with their mobile wallets? The answer is simple- they are about to be rendered useless. The banking regulators are being hogged by all the mobile wallet providers to let them be the included as service providers, but the board hasn’t relented so far. Mobile wallets like PayTM can still survive up to some extent due to their cash back offers and people would still use them for quick transactions. However, since UPI offers transaction limit of Rs. 1 lakh and that also with ease, security and more bandwidth. So it boils down to the conclusion that unless the wallet companies innovate something new, its going to be a downhill road for them in the finance market. In addition to all that, UPI is free from the pesky money-eaters like Visa & Master Card.

Unified Payment Interface (UPI) is the fulcrum in the process of digitized & cashless India initiative. Considering the massive response it has gotten since its inception, UPI will act as a stepping stone for the economy to become stronger, purer and independent.

Easebuzz – An easy way to sell online and collect payments

Easebuzz is an online payment solution catering to small and medium sector enterprises. Most of these businesses find it difficult to go online with their business. A freelancer who is selling say "Chocolate cakes" from home finds it difficult and at the same time expensive to initiate a business online to collect payments or to showcase products to his/her friends. Easebuzz solves this problem with ease as we make it extremely easy for anyone to sell products online with minimum documentation process and with 0 set-up cost or hosting charges. Easebuzz allows you to sell any of the following –

1. Physical Products
2. Digital Goods
3. Membership or Services
4. Event Tickets

Easebuzz is a Pune based startup that has come up with a payment solution for businesses to collect payments online. An Indian seller with a bank account can easily set-up their own digital shop or webstore from where buyers could buy their products. We also allow you to integrate our payment API’s over your own website. Many of the businesses need an advanced dashboard with analytics and insights on each sales that they do. We have created a dashboard which makes the payment solution extremely customizable. We have created the payment API’s for almost all the available Ecommerce websites. To know more click here - Documentation

A few features that makes us different ?

1. A digital product can be uploaded here and a buyer pays via Easebuzz payment gateway & everything including delivery is taken care by Easebuzz.
2. We offer 50% cashback in the form of coupons after each purchase to all the customers. Suppose your customer makes a payment of Rs 100, then he/she shall receive coupons worth Rs 50 which he/she can select on the payment page.
3. There are no setup fees & it takes maximum 5 minutes to get started.
4. You get a seamless experience as we don’t ask customers to register on our portal before making payments. There is always a guest checkout and the customers can easily pay from all devices
5. You can also list your own own coupons on our payment page as a co-branding facility to promote your business. These coupons are visible on the payment page where the customer enter his/her Debit, Credit or Netbanking options.
6. You can request for customized payment via a link where a customer can just enter the amount and pay to you via Debit, Credit or Netbanking options.
7. We are PCI-DSS compliant which is an international standard followed to make your payments secure. We also allow processing of payments through All debit cards, Credit cards and over 90 + Netbanking options.
8. We can enable wallets for your business. We have wallets of Paytm, Mobikwik, Airtel Money,etc.

Pricing and Other Details

1. All merchants can avail flat pricing from us for the link or webstore payment solutions. We charge only 2 % per transaction. (Taxes shall be extra as per government norms)
2. We do not have any set-up fees or hosting charges. We do not charge any Annual Maintenance fees.
3. You can go live with us in 2 minutes
4. For merchants who wants to use our API solution can have differential pricing as follows –

Particulars	Pricing
All Debit Cards (Visa,Master and Maestro)	1.2%
All Credit Cards	2.2%
Netbanking Options (Over 90 + banks)	2%
Wallets (Mobikwik, Paytm, Oxigen, Airtel Money,etc)	2.5%
Debit + ATM Pin Option	1.2%

*Taxes shall be extra at actuals. Please note that this pricing is only possible for merchants who will use our API’s.

How to go live ?

Easebuzz follows a very simple and online process of documentation so that it does not take much time and at the same time it is very easy to start your own business online

Step 1 - Just sign-up by filling the following form –

Step 2 – Verify your email and then login with your email ID and password. After you login you are asked to fulfill your KYC documents on the portal itself.

The KYC includes only 2 documents related to you or your business.

• A photo of your PAN card
• A Bank document that can be any of the following: A recent Bank Statement or the front page of your chequebook / passbook. Please note that the your address and the account number should be clearly visible.

Once these are uploaded, we approve your account in 5 minutes max. After the account is approved, there is an email notified to you on your registered email ID. You can now start to collect online payments with ease for a lifetime.

Our payout to you from our Nodal bank account is done in max T+3 working days. T being the transaction date. Sell your products online with ease and now you can also go live with your business in minutes. Just register on Easebuzz and get started To know more click here – https://easebuzz.in

The Easy Way to Take Your Business Online: Easebuzz

The digital era is here knocking the door and for business owners who are not willing to take the plunge are sure to perish. Easebuzz is a unique platform dedicated to helping you and many business owners like you to take your business online in the most simple way possible. No more developing websites or struggling to gather the investment required to develop an online presence. Because Easebuzz makes things a lot simpler.

What is Easebuzz?

Easebuzz is a simplified platform for you to sell anything online.Create a Digital shop for your Events, Physical items,Digital goods & services, all at one go. It’s not just easy, it’s really fast as well. So, for those who have been aspiring to take their business online, this is a preferred choice.

Here are few simple steps to follow to start your business with Easebuzz:

• Log in to https://easebuzz.in/. Now, create a profile and upload the relevant details. This is easy and barely takes a few minutes.
• Now the portal will create links for the products / services that you are offering.
• Next stage is using these links to do your business. This is easy. The links are in place, now just start with sharing these links amongst your friends and patrons inviting them to buy and do business.
• The upload of product profile is free. So, you get to create a product link without investing any extra money.
• You have to pay only a small percentage on every sale that has happens. Truly cost effective and superbly easy, isn’t it?

How does the platform help you?

First of all, you can register for free, you have to pay only when a purchase is made for your products and services. Plus, each registered user on Easebuzz gets access to a customised dashboard. Now, a smart business owner can actually use this dashboard to indulge in customer relationship management. If you are wondering how, the answer is simple.

For starters, you are notified each time a sale is processed for the products or services that you are offering. This way, you can keep track of your customers. Additionally, know where your inventory stands because the sales records is now available on your fingertips. Even the short links can be customised to gain better visibility.

A better visibility

Easebuzz offers the social pay feature that allows you to upload your product profile for free and gain visibility through social media platforms. But, that’s not all. You can also opt for a paid version where we give more visibility through our channels as well. Don’t forget to enquire about the marketing services that we offer. This may just be the opportunity to give your business the much needed boost.

How do I earn?

Earning money through Easebuzz is easy. Each time a transaction is done on your product, you get to know through a notification. We will process the amount to your bank in 3 to 4 working days. So, just encourage people to buy your products by sharing your links and you can earn!

Who can join Easebuzz?

The platform is so designed to make it easy for anyone to sell products / services / events. So anyone who has any of these to sell, can make use of this platform.  

Easebuzz- Easing The Task Of Selling Anything Online

“If your business is not on the Internet, then your business will be out of business” - Bill Gates

The co-founder of Microsoft sure wasn’t joking when he quoted the above. When one speaks about bridging the gap between the manufacturer and consumer, the world of Internet is the first thing that pops into our minds. The common playground has brought products, services – digital and physical, to our doorstep; unlike anything we’ve seen since the beginning of humanity. Ease of access and transparency are just two of the advantages that we are listing among the mammoth that exist.

While it is not rocket science to understand the benefits of E-Commerce from the consumer’s point of view, the same cannot be said for the manufacturers. In the neck-tight competition in this domain, it becomes extremely difficult for manufacturers to reach out to the consumers, let alone garner profits. While many options do exist, none of them promise to be friendly to the poor retailer.

In short, setting up an E-retail business is like trying to hold a burning candle in the rain. However disheartening this might sound, we all are aware of how cruel the online world is. Just when you thought your dreams of being the next big thing were shattered, be aware of a platform that is for everyone who wishes to sell products online directly to his/her audiences.

Now that we’ve offered you shelter, allow us to tell you about Easebuzz. If you are a merchant or a freelancer who wishes to sell his/her product or service on the web, then Easebuzz is the platform you should look out for. For anything that you are willing to sell, you can set up an exclusive online shop that showcases all the products and services that are available. This online store will be in the form of a link that can be shared with anyone you wish. With a panel of technical experts, Easebuzz is bound to ease the task of doing business online.

Keeping in mind what Easebuzz is offering, we are confident of becoming India’s favorite platform for freelancers to sell anything easily & quickly. Everything from our effortless payment solutions to our dedicated support team has been created to bring a hassle-free ecosystem for anyone who wishes to rise in the world of E-Commerce.

Powered by a leading payment processor ‘BillDesk’, one can manage transactions to any bank in India. We are speaking about the market-leader in providing online payment solutions who is linked with over 112 banks and 6 payment options. Thanks to these features, it doesn’t come out as a surprise that over the course of last 18 months, Easebuzz has managed to attract over 1000 unique visitors daily which gives the website an Alexa ranking of 13,452. The platform already has 700 merchants on board with over 500 transactions taking place daily. While the market average dropout rate stands at 15%,Easebuzz manages with a dropout rate less of than 3%.

All these factors are governed by the three foundation stones that helped us build this platform – Visibility, Affordability & Simplicity. These three essential pillars are catered with our exclusive features that are second to none.

Your own shop

You can have your own store in the form of a link. You are entitled to customize your link which can further be shared among your friends and probable customers. This simple mechanism erases out the onerous task of worrying about approvals, visibility, and accessibility. Having your own shop assures you of transparency in every front with respect to the customer information, transaction details, sales information among other important details. With the aforementioned features, we promise you to have one of the best online shops one could ask for.

We get paid, if you get paid

Yes, you read that right! We will be accepting payments only when you sell your product or service. You get to market your product on our website free of cost, where all the hosting and maintenance costs are borne by us. You will be charged only 3 % once you complete a sale. In addition to this, it is noteworthy to highlight that all your customers can receive up to 50% cash back in the form of coupons.

Ease of access

Having a dedicated relationship manager has its own perks. One of them being the privilege of calling him/her when you wish, to clear out any hassles or problems. We also offer marketing solutions in the form of bulk email and SMS along with publishing the same on our page (upon request). Through our smart marketing options, you can reach your potential customers within no time. Furthermore, we have a support team that functions during every hour of the clock to make sure your satisfaction.

The only way to do great work is to love what you do, and Easebuzz is providing a platform for you to sell what you love. As merchants ourselves, we are aware of how important it is to have a secure solution that caters to your needs; which why we are PCI-DDS compliant and our web servers are handled by Amazon which makes the entire operation absolutely secure. As the name goes, Easebuzz is striving hard to make it easy for each and every one of you.

How to Build an Online Store and Sell Your Products with Easebuzz

Today, it is imperative for a business to channelize the extensive consumer base that is making its presence felt in many ways. How do you do this? The first and most crucial step is to build an online store for your business. Now, most people would end up assuming that this requires you to build a website. So, until you have the time and money to spare, the concept of getting an online presence ends up getting shelved. What many business owners may not realise is that this shelving is actually costing you your profits in a big way!

As a solution to this problem, business owners can now rely on Easebuzz. The unique platform is developed with a simple mission-to help business owners to sell their products online. Basically, through Easebuzz, business owners get a chance to create their digital branch and the best part is that they get to do it all in just a few clicks!

Building an online store for your business comes with immense benefits. For instance you can reach out to customers all over the country. Your products, services, etc. will address their needs and in turn help you earn their loyalty.

How does the concept work?

To put it simply, Easebuzz is a platform that allows you to create an online branch of your business and reach out to a customer pool that you could otherwise never imagine. All you need to do is create a profile on Easebuzz and follow the instructions.Once the profile is generated, you will get product links. Share these links and get customers from all over to notice the services you offer. The entire process is transparent.

You earn on each transaction that goes through Easebuzz. The dashboard is customised allowing you to track your settlements as well as customers, as and when you want.

Features to simplify and impress

Here is a look at the features of Easebuzz

• A completely free online extension of your store.
• Customised dashboard to keep track of payments, transactions and customers on the portal.
• A simple platform that allows you to sell anything and everything online.
• Easy to use API
• The platform is specifically designed to integrate with any ecommerce platform.
• Easy to access as well as manage to help you generate more business.
• Sell first pay later. Yes! As long as you don’t get the first transaction through Easebuzz, the platform does not charge you.
• Bulk uploads are possible allowing you to do more business through our portal.
• Easy payment options
• Foolproof notification system that allows you to be updated with every sale or transaction in your business.

Clearly, Easebuzz is a simple platform that allows you to do more business and earn more without demanding too much investment. You can sell event tickets online, sell physical products online, sell digital products online and basically sell services online. So, what are you waiting for? Get your online store today!

To know more sign up on https://easebuzz.in/ !